{"id":1016,"date":"2014-01-29T10:02:01","date_gmt":"2014-01-29T10:02:01","guid":{"rendered":"http:\/\/www.zapraf.hr\/?p=887"},"modified":"2025-04-12T03:14:00","modified_gmt":"2025-04-12T03:14:00","slug":"glazbom-do-prodaje-turistickih-aranzmana","status":"publish","type":"post","link":"https:\/\/zapraf.hr\/hr\/glazbom-do-prodaje-turistickih-aranzmana\/","title":{"rendered":"Glazbom do prodaje turisti\u010dkih aran\u017emana?"},"content":{"rendered":"<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1369\" src=\"http:\/\/zapraf.smart-source.hr\/wp-content\/uploads\/2016\/07\/PPL1-1.png\" alt=\"PPL1\" width=\"700\" height=\"399\" srcset=\"https:\/\/zapraf.hr\/wp-content\/uploads\/2016\/07\/PPL1-1.png 700w, https:\/\/zapraf.hr\/wp-content\/uploads\/2016\/07\/PPL1-1-300x171.png 300w, https:\/\/zapraf.hr\/wp-content\/uploads\/2016\/07\/PPL1-1-500x285.png 500w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify;\">Uz sve ve\u0107i trend online kupnje, britanski PPL proveo je istra\u017eivanje u turisti\u010dkom sektoru da bi bolje razumjeli kako pu\u0161tanje glazbe u poslovnicama mo\u017ee pomo\u0107i u pobolj\u0161anju cjelokupnog iskustva kupaca kao i utjecaj na pona\u0161anje potro\u0161a\u010da, produktivnost zaposlenika i prodaju.<\/p>\n<p style=\"text-align: justify;\">Nacionalno istra\u017eivanje na vi\u0161e od 2.000 zaposlenika i klijenata vode\u0107e agencije za organizaciju putovanja otkrilo je neke zanimljive rezultate:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Nevjerojatnih 99% zaposlenih slo\u017eilo se kako bi klijenti bili sretniji ukoliko bi se pu\u0161tala glazba u poslovnicam<\/li>\n<li>98% ima osje\u0107aj da bi zbog glazbe bili produktivniji, motiviraniji i da bi se podiglo raspolo\u017eenje svih zaposlenika<\/li>\n<li>\u0160to se ti\u010de maloprodaje u cjelini, 99% zaposlenika vjeruje kako trgovine koje pu\u0161taju glazbu imaju tendenciju biti moderniji i privla\u010dnije mjesto za kupnju<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sa gledi\u0161ta klijenta:<\/p>\n<ul style=\"text-align: justify;\">\n<li>66% se sla\u017ee kako glazba mo\u017ee ukloniti neugodnu ti\u0161inu prilikom kupovine turisti\u010dkih aran\u017emana<\/li>\n<li>76% priznaje kako se osje\u0107a opu\u0161tenije prilikom kupnje dok u prostoru svira glazba<\/li>\n<li>54% \u010dak ka\u017ee kako ih kupovina u poslovnicama koje pu\u0161taju glazbu stavlja u turisti\u010dko raspolo\u017eenje i pove\u0107ava vjerojatnost da \u0107e se odlu\u010diti za kupnju nekog aran\u017emana u odnosu na prostore u kojima se ne pu\u0161ta glazba<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Vise o cijelom istra\u017eivanju mo\u017eete na\u0107i na linku ispod:<\/p>\n<p style=\"text-align: justify;\">http:\/\/www.musicworksforyou.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uz sve ve\u0107i trend online kupnje, britanski PPL proveo je istra\u017eivanje u turisti\u010dkom sektoru da bi bolje razumjeli kako pu\u0161tanje glazbe u poslovnicama mo\u017ee pomo\u0107i u pobolj\u0161anju cjelokupnog iskustva kupaca kao i utjecaj na pona\u0161anje potro\u0161a\u010da, produktivnost zaposlenika i prodaju. Nacionalno istra\u017eivanje na vi\u0161e od 2.000 zaposlenika i klijenata vode\u0107e agencije za organizaciju putovanja otkrilo&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_vp_format_video_url":"","_vp_image_focal_point":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vijesti","entry","has-media"],"_links":{"self":[{"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/posts\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/comments?post=1016"}],"version-history":[{"count":0,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/posts\/1016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/media\/4583"}],"wp:attachment":[{"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/media?parent=1016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/categories?post=1016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zapraf.hr\/hr\/wp-json\/wp\/v2\/tags?post=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}